Google Analytics

Google Analytics is a super popular web analytics service employed by thousands of enterprises on a global scale. The software combines various premium analytic functions. For instance, Google Analytics offers an incredible number of visualization techniques and compiles data on special dashboards, enabling users to conduct organized and in-depth reports about consumer behavior.

Google Analytics works with tracking codes, which load larger JavaScript files from Google's web server, setting variables for each of them. When a user browses a webpage, the code loads automatically and collects relevant data from the browser's activity. Further, the activation of the code sends cookies to users' devices, gathering anonymous Client ID information. That includes data about the actions taken by a particular user who is using the particular website.

Google Analytics provides a lifetime free package for relatively small businesses. It allows them to monitor a single website and mobile app, add a tracking code, and conduct audience research.

However, the enterprise package does not have a specific price. Interested consumers should contact Google about it. The enterprise model includes:

• Analytics 360
• Tag Manager 360
• Optimize 360 (beta)
• Attribution 360
• Audience Center 360 (beta)
• Data Studio 360 (beta)

The above can be purchased together as one package or separately, depending on consumers' needs and budget. Also, Google Analytics is not offering a Free Trial.

Google Analytics is for everyone. From startups and small businesses to medium or large enterprises. In addition, individuals or even bloggers can use the app, taking advantage of its data collection services to retrieve information about their audiences.

Invaluable for Business Success

As a web analytics software, Google Analytics is invaluable for the success of any business. That happens because collecting and analyzing consumer data defines workflow and budget allocation for advertisement campaigns. On top of that, examining why people visit a website determines whether they are prospective customers. And if not, how they can become.

Furthermore, the best way for a business to succeed is to make decisions based on empirical data. And Google Analytics makes that possible in several ways, especially with the Advanced Reporting feature. In addition, by using Google Analytics, companies learn who their audience is, how they get to their website, and what information they accessed while browsing.

The Dashboard is Everything

Once data is classified on the dashboard, it can be used to create and optimize a marketing campaign. Additionally, the dashboard works as an in-depth content analysis tool. It helps users understand what part of their website is not performing well. And it also provides Behavior and Conversation reports, analyzing the reasons for the website's condition—if it's doing better or worse than expected.

Identify Dysfunctional Practices

Google Analytics enables users to identify functional from dysfunctional practices by running a budget increase and decrease report, indicating how different investments affect the company's budget by calculating a percentage.

Another attractive feature of Google Analytics is that it offers a specifically designed package for mobile devices and users. It incorporates mobile website-ready tracking codes that work with PHP, ASP.NET, Perl, or JavaScript Pages. What is more, Google Analytics integrates seamlessly with other Google tools, such as Adsense, Adwords, Google Tag Manager, Google Play, and Wildfire.

That said, Google Analytics is not that easy to use at times. If you haven't used web analytics software before, this service might be challenging to master. To avoid this, Google could make extra videos or create more tutorials. So, when clients sign up, they can learn to use the tool efficiently. Pricing also might be an issue for some. For example, competitive services are offered at a much more approachable price and in more packages.

Google Analytics was launched in November 2005, after Google acquired Urchin, another web statistics analysis program developed by Urchin Software Corporation. As of 2019, Google Analytics is the most widely used web analytics service on the planet. In October 2020, Google released Google Analytics 4, the latest version of the software, under the acronym GA4. As part of the Google family, the app is headquartered in Mountain View, California, United States.